# Throughline

> Throughline is an AI-native growth firm for B2B companies. A growth expert leads every account. They set the plan, direct our agents and answer for the result. Clients pay for finished marketing work, not a report or a dashboard. Every month ends with a receipt of what shipped, what it cost and what moved. Findings are correlational, never causal.

Other tools hand you a report, a dashboard and an agent to babysit. We put a growth expert in the loop. They get you there.

Throughline gets B2B companies named when buyers ask AI assistants who to consider: ChatGPT, Claude, Gemini, Perplexity, Copilot and Google's AI Overviews. We work with B2B software and B2B services companies, from Stockholm, for clients in Europe and the United States, in eight categories chosen from our own research: data, AI and developer infrastructure; vertical AI for engineering and industry; legal tech; fintech infrastructure, payments and regtech; finance operations, FP&A and spend software; privacy, GRC and compliance software; cybersecurity, including managed security; and B2B health and life-science suppliers.

## How it starts

1. The AI visibility check. A growth strategist reviews how AI assistants see your company and replies by email within two business days. No card required.
2. The Visibility Plan follows the call: where you stand in AI answers today, what to ship next, and who ships it.
3. The work that gets you named: pages, sources and content. Your growth strategist directs our agents and edits every piece. Nothing goes out until you approve it.

The figures on our pages are samples. The lettered firms (Firm A to Firm D), the .example domains and their counts, such as "16 of 80" on the homepage, illustrate the work. They are not client results and do not describe what a check contains.

## Pages

- [Homepage](https://www.trythroughline.ai/): the question buyers ask AI, the AI visibility check, the four steps of the work, who we work with, Field Notes and questions.
- [AI Visibility](https://www.trythroughline.ai/ai-visibility): whether the assistants name your company when buyers ask, what they say about you, and the Visibility Plan, which starts with an AI visibility check.
- [Use Cases](https://www.trythroughline.ai/use-cases): one page per kind of company we work with.
- [About](https://www.trythroughline.ai/about): who we are and how we work.
- [AI Instructions](https://www.trythroughline.ai/ai-instructions): our fact sheet for AI assistants, with a source for every section; also as plain text at https://www.trythroughline.ai/ai-instructions.md.
- [Security](https://www.trythroughline.ai/security): data handling and the promise never to sell, share or train on client data.
- [Terms](https://www.trythroughline.ai/terms): what we do and do not do.

## AI visibility, by assistant

- [ChatGPT](https://www.trythroughline.ai/ai-visibility/chatgpt): does ChatGPT mention your brand, and how it decides who to name, from training memory and the live web.
- [Claude](https://www.trythroughline.ai/ai-visibility/claude): does Claude mention your brand, when it searches, what it cites, and how memory and the plan change the answer.
- [Gemini](https://www.trythroughline.ai/ai-visibility/gemini): does Gemini mention your brand, and why the Gemini app, AI Overviews and AI Mode can name different companies from one index.
- [Grok](https://www.trythroughline.ai/ai-visibility/grok): how xAI describes Grok's sources (web search and X search). Method only; Grok is not in the Visibility Plan today.

## How engagements work

- Every engagement is scoped to the work and agreed in writing, after a first call. If a piece of work takes more runs to get right, those runs are on us, never on your bill.

## Field Notes (writing)

- [All notes](https://www.trythroughline.ai/blog)

## Contact

- hello@trythroughline.ai