About Throughline
Intelligence is getting cheaper every year.Accountability is not.
The noise floor. Anyone can push unverified articles or sell another dashboard. Assistants filter out both.
The accountable line. Assistants cite facts that the whole web confirms, built by an expert who answers for the result.
Throughline is an AI-native growth firm for B2B companies. A growth expert leads every account. They set the plan, direct our agents and answer for the result. Clients pay for finished marketing work, not a report or a dashboard. Every month ends with a receipt of what shipped, what it cost and what moved.
An expert directs. Agents do the legwork.
Where it goes
Buyers stopped searching. Next, their agents act.
Every shift in how B2B buyers choose a vendor raises the bar for what your company has to prove across the web.
- Yesterday · Search
Ten blue links.
Buyers typed two words into a search bar and clicked through ten tabs.
Agencies sold hours and blog volume to chase a rank.
- Today · The shortlist
Assistants name three firms.
Buyers ask who fits their stack, their size and their regulator.
The shortlist is written before the first call, from your pages, comparison lists, reviews, clips and directories.
- Next · Agent to agent
Assistants act for the buyer.
Soon they stop answering and start acting. They shortlist, compare and book on a buyer’s behalf.
They read plain facts and weigh outside proof. We build and keep that line.
What we are
A growth firm, not a tool.
- Agencies sell hours.Every new page means more hours and more handoffs, so it never gets cheaper and never gets faster.
- Tools hand the work back.A report, a dashboard, an agent bolted on. On Monday the job is still yours.
- An expert gets you there.A growth expert sets the plan, directs our agents and shapes every piece. The agents handle the reading and the legwork. You approve every send.
An agency
Billed by the hour
Finished workYour cost and time
More work means more hours on the invoice.
Throughline
Paid for finished work
Finished workYour cost and time
Each month builds on the last.
Each client’s part stays in their room. It belongs to them, and it leaves with them.
What compounds across our line is the craft. Which formats get quoted, which sources each assistant trusts, how long each fix takes to move the answer.
The links are correlations. Revised as the weeks come in, never sold as causes.
Who is building it
Gaurav Raj
Founder and growth strategist
- Based
- Stockholm, Sweden
- Growth
- B2B, B2C and B2B2C, three continents
- Product
- Zero to one, architecture to shipped code
- Team
- Building it in Stockholm
Throughline was founded in Stockholm by Gaurav after eight years leading growth, product and engineering across seven companies in the US, Europe and Asia. It is the only thing Gaurav works on.
Work at Throughline
We look for growth strategists and engineers who care about the sentence and the code behind it. Send a note and one link to something you shipped.
Join ThroughlineWhat he believes
From private banks in New York to zero-to-one startups, the job was the same.
Know where your buyers already are. Know the moment they start looking. Be there with something worth reading, before anyone asks you to.
Every growth role came down to one gap.
Nobody could say what the work moved, the spend included. So the job became watching, reporting and meeting, instead of shipping the next piece.
Paid attention is rent.
When the budget stops, you are evicted with nothing to show for it. A page, a proof, a community is the house. Slow to build, and yours afterwards. Throughline never sells, runs or recommends paid advertising.
A B2B company is chosen on trust.
A CFO, a DPO, a CTO or a founder picks the firm whose people they believe. That is why every piece we ship carries a person’s name, and why the work is led by experts, with AI at every step around them.
The enemies of growth
Six things B2B teams pay for.
None of them move the answer.
Retired: The checking
Eleven tools, forty things shipped, and nobody can say what moved.
Instead: A growth expert reads the answers, sets the plan, and keeps one record of what shipped and what moved with it.
Replaced by · Weekly answer read & Throughline Graph
Retired: The report nobody acts on
Forty pages, every chart up and to the right, and nothing to do on Tuesday.
Instead: Every finding we write comes with the finished draft, shaped by your growth strategist and waiting for your approval.
Replaced by · Visibility Plan & staged drafts
Retired: The agency that sells hours
Every new piece of work adds hours and handoffs, so it never gets cheaper or faster.
Instead: A growth expert leads your account and directs our agents through the reading and drafting. You pay for finished work.
Replaced by · Scoped, finished work
Retired: The agent with a human in the loop
The agent decides what to write, and someone clicks approve at the end.
Instead: A growth expert decides what to ship, directs the agents, and edits every line before you see it.
Replaced by · Growth strategist plan & line-by-line edit
Retired: The gated PDF
The best proof locked behind a form, where no assistant can read it.
Instead: We un-gate the proof and structure the plain facts on the open web, where assistants can cite them.
Replaced by · Open HTML proof & structured facts
Retired: Paid attention
Rent that stops the day the budget does, with no equity left behind.
Instead: A page, a proof, a cited comparison stays yours after the month ends.
Replaced by · Owned pages, proof & cited comparisons
Questions
How Throughline works.
What is Throughline?
Throughline is an AI-native growth firm for B2B companies. A growth expert leads every account. They set the plan, direct our agents and answer for the result. Clients pay for finished marketing work, not a report or a dashboard. Every month ends with a receipt of what shipped, what it cost and what moved.
What is the Throughline Graph?
The record we keep for each client: what we read, what we found, the work we shipped and what moved with it, week by week, adding up month over month. Its links are correlational and revised as new weeks come in, never asserted as causes.
Who is it for?
B2B companies that are chosen on trust, in eight categories chosen from our own research: data, AI and developer infrastructure; vertical AI for engineering and industry; legal tech; fintech infrastructure, payments and regtech; finance operations, FP&A and spend software; privacy, GRC and compliance software; cybersecurity, including managed security; and B2B health and life-science suppliers.
How much does it cost?
Every engagement is scoped to the work and agreed in writing, after a first call. If a piece of work takes more runs to get right, those runs are on us, never on your bill.
How it starts
Bring the question your buyers are asking.
- 01
You request a check.
- 02
A growth strategist reviews your company and replies within two business days.
- 03
Your Visibility Plan follows the call. Where you stand, and what to ship next.