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AI visibility check

Does Gemini name you when buyers ask?

Ask Google who to consider and you may be asking three things. One index, three lists.

A growth strategist replies by email within two business days. No card required. Or book a call.

01

Where its names come from

Training memory, or Google Search when the model decides a search would improve the answer. Signed in or not.

02

What it reads when it searches

The Google Search index behind AI Overviews and AI Mode. Any page eligible to show in Search with a snippet.

03

What changes the answer

Personal context on personal accounts, the buyer’s location, and which of the three surfaces they asked.

Where its names come from · 1 of 3

Your plan

What Gemini tells buyers, read for you.

A week of your buyers’ questions, put to Gemini from memory and with the live web. A growth strategist reads every answer.

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Inside the plan

Named with a retired product. Absent when it checks the web.

2 answersFrom memory, describing a retired product

0 questionsNamed with the live web

2 answers · 1 of 2

Finding · one week of answersStale memory

Named from memory for two of the questions, with a retired product described as current in both. Named with the live web for none.

What the answers lean on

The live-web answers lean on a comparison list where the company is absent.

Could make us wrong

A week of answers is a short read, and memory answers change only when the model does.

Next in the plan

The product page that says plainly what is current, and a note for the comparison list the answers lean on

The read

How Gemini decides who to name.

One door, one account, one screen is a sample of one. The plan reads the whole shape.

  • Three doors, one index

    The Gemini app, AI Overviews and AI Mode read one index. Google says the last two may use different models and techniques, so the responses and links vary.

    A company can be named in the app and absent from AI Mode for the same words.

  • Always able to look

    Google says Gemini can always use public information from Search, whatever the buyer’s settings. The model reads the question and decides whether to search.

    The buyer does not choose which answer they get. The plan reads both.

  • Personal context, on by default

    On a personal Google account, Gemini uses the buyer’s past chats to shape its answers. On a work, school or supervised account it is not available. A temporary chat uses none of it.

    The same words, two readers.

  • Double-check is not the source

    The app has a button that checks an answer against Google Search. Google says the pages it links are not necessarily what Gemini used. They say something similar, or something different.

    Which pages produced the answer is what the plan records.

  • Named wrong

    A memory answer describes you as you were when the model learned you. A retired product can be said as current, with a page beside it that agrees.

    Being named with a wrong fact is not a win. It is the finding the plan is built to catch.

Three doors, one index · 1 of 5

The other assistants

Each one decides its own way.

Compare them side by side

The playbook

How Throughline reads Gemini.

  • 01

    Buyer’s words, never yours

    A question that contains your name answers about you. We ask what a buyer asks before they have heard of you, in the buyer’s words.

  • 02

    Both memories

    Memory answers and grounded answers are read apart. Missing from one is a footprint problem. Missing from the other is a page problem.

  • 03

    Right, not just named

    Every mention is checked against what is true today, and never against the page the double-check button offers.

  • 04

    Dated, signed, asked again

    Every number carries its date. The same questions are asked again next month, so the change is the finding. Your growth strategist reads the change with you.

You read the plan. An expert did the asking.

Field Notes

Field Notes on how Gemini decides.

All field notes
Explainer · 1 of 4

Questions

Questions about Gemini and your brand.

How do I check if Gemini mentions my brand?

Ask the question your buyer asks before they have heard of you, not your company’s name. Read whether you come back. The Visibility Plan starts there, with a week of answers from memory and with the live web, and says what to ship next. It starts with an AI visibility check.

Is Gemini the same as Google’s AI Overviews and AI Mode?

No. They read the same Google index, and Google says they may use different models and techniques, so the companies and links they show will vary. Being named in one does not mean being named in the others.

Does Gemini search Google before it answers?

When the model decides a search would improve the answer. Google says Gemini can always use public information from Search, signed in or not. Otherwise it answers from training memory.

Does Gemini personalise who it recommends?

On personal accounts, personal context is on by default and uses the buyer’s past chats. On work, school and supervised accounts it is not available. A temporary chat uses none of it.

The double-check button shows pages that agree. Are those its sources?

Not necessarily. Google says the pages it links are ones that say something similar or different, not necessarily what Gemini used to write the answer.

What does the Visibility Plan cover?

ChatGPT, Claude, Gemini, Perplexity, Copilot and Google’s AI Overviews, for a week of your buyers’ questions. Grok is in development. Whether you are named, who is named instead, what is said about you and whether it is right, the pages behind each answer, and what to ship next. Every number dated.

How it starts

See what Gemini tells your buyers.

  1. 01

    You request a check.

  2. 02

    A growth strategist reviews your company and replies within two business days.

  3. 03

    Your Visibility Plan follows the call. Where you stand, and what to ship next.

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AI visibility check

Does AI name you when buyers ask?

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A growth strategist replies by email within two business days. No card required. Or book a call.