AI Visibility Check for B2B

5 of 6name you

Broad category · “Best compliance software?”

2 of 24situation answers name you19 of 24 name Firm B

200-person fintech1 of 6
Works with our ERP0 of 6
SOC 2 in 90 days1 of 6, a fact wrong
Three EU countries0 of 6

Why you vanished

Cited 2 lists. You are on neither.

Could make us wrong: a one-week read is a short baseline, and lists update on their own schedule.Could make us wrong: one week is a short read.

What to do

Get on both lists. Publish a page for each situation in the buyer’s words, then send each list’s editor the fact that changed.

Staged for approval

4 situation pages + 2 list notes

200-person fintech
Works with our ERP
SOC 2 in 90 days
Three EU countries
Note to list 1
Note to list 2

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Six assistants. Six ways to build a shortlist.

Each one decides who to name its own way. Four have a page of their own, and Grok is in development. Open one for the full read.

ChatGPT
Searches
When it decides a search would help
Remembers
On, and it shapes the search
Shows sources
Chips under the answer
What splits the answer
Free and paid run different models
Throughline covers it
Yes
How ChatGPT decides
Claude
Searches
When the question reads as current
Remembers
On for personal plans, off for work
Shows sources
Every searched answer cites
What splits the answer
Free and paid run different models
Throughline covers it
Yes
How Claude decides
Gemini
Searches
When the model decides, signed in or not
Remembers
Personal context, on by default
Shows sources
Search chips, not always what it used
What splits the answer
Three surfaces read one index
Throughline covers it
Yes
How Gemini decides
Grok
Searches
The web and X, as xAI documents
Remembers
Defaults not published
Shows sources
Through its developer interface
What splits the answer
Not published
Throughline covers it
In development
How Grok decides
Perplexity
Searches
Every answer, in real time
Remembers
A Personalize toggle, default not stated
Shows sources
Numbered citations on every answer
What splits the answer
Pro subscribers pick the model
Throughline covers it
Yes
Microsoft Copilot
Searches
A few words to Bing, when it helps
Remembers
Not published
Shows sources
Linked citations, with the queries it ran
What splits the answer
An admin can switch the web off
Throughline covers it
Yes
Google AI Overviews
Searches
Always, several searches at once
Remembers
Not published
Shows sources
Links beside the answer
What splits the answer
Overviews and AI Mode vary by design
Throughline covers it
Yes

SearchesRemembersShows sourcesWhat splits the answerThroughline covers it

ChatGPTSearchesRemembersShows sourcesWhat splits the answerFree and paid run different modelsThroughline covers itYes

ClaudeSearchesRemembersShows sourcesWhat splits the answerFree and paid run different modelsThroughline covers itYes

GeminiSearchesRemembersShows sourcesWhat splits the answerThree surfaces read one indexThroughline covers itYes

GrokSearchesRemembersShows sourcesWhat splits the answerThroughline covers itIn development

PerplexitySearchesRemembersShows sourcesWhat splits the answerPro subscribers pick the modelThroughline covers itYes

Microsoft CopilotSearchesRemembersShows sourcesWhat splits the answerAn admin can switch the web offThroughline covers itYes

Google AI OverviewsSearchesRemembersShows sourcesWhat splits the answerOverviews and AI Mode vary by designThroughline covers itYes

Five parts of the plan. Every number dated.

Visibility PlanWeek 1 · 80 answers · 6 assistantsBy a growth strategist

01Named or notMemoryWebChatGPTClaudeGeminiPerplexityCopilotAI Overviews

02Who insteadOf 80 answersFirm B52Firm A45Firm C29Firm D23You16

03Said, and right1 fact wrong“Plans start at the Team tier and it connects to ~~two ERP systems~~ Three today.”From a 2023 directory listing

04Sources behind it11 sources1 on your site10 outsideForums and video4Comparison lists3Review sites2Directories1Your site1

05What to ship nextReceipt · 14 pieces a monthPages and comparisonsReviews and listingsClips and replies

01Named or not
Whether each assistant names you from memory and with the live web.
memoryweb
- ChatGPT1 of 83 of 8
- Claude0 of 82 of 8
- Gemini2 of 83 of 8
- Perplexityalways searchesweb only2 of 8
- Copilot0 of 81 of 8
- Overviewsalways searchesweb only2 of 8
Missing from memory is a footprint problem. Missing from search is a page problem.
02Who instead
The companies named in your place, and how often.
- 01Firm B52
- 02Firm A45
- 03Firm C29
- 04Firm D23
- 05You16
Whatever your deck says, these are the names your buyers hear.
03Said, and right
What each assistant says about you, checked against the facts.
“Plans start at the Team tier and it connects to ~~two ERP systems~~.”
Three today. The answer reads a 2023 listing, not your site.
Named with a wrong fact is not a win. It is a finding.
04Sources behind it
The pages, lists, reviews, clips and threads the answers read.
1 on your site10 outside
- Comparison lists3
- Review sites2
- Directories1
- Forums and threads2
- Video and podcasts2
Most of an answer is written outside your domain.
05What to ship next
What your growth strategist would ship first for each gap, and the monthly receipt.
- Comparison pageStaged · Page
- Directory fixStaged · Listing
- Review askStaged · Reviews
- Shoot-day clips and repliesStaged · Clips
Waiting for your approval
A tool scores the gap. An expert closes it.

Named or not · 1 of 5

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The playbook

How Throughline reads every answer.

01
Buyer’s words, never yours
A question with your name in it answers about you, not for you. We ask what a buyer asks before they have heard of you.
02
Both memories
What the assistant remembers and what it retrieves are read apart. They fail differently and are fixed differently.
03
Right, not just named
Every name we count is checked against the answer text, and the answers are kept. Every mention is checked against the facts. A confident wrong answer is recorded as what it is.
04
Dated, signed, asked again
Every number in the plan carries its date. The same questions are asked again, so the change is the finding. Your growth strategist signs it.

You read the plan. An expert did the asking.

The work behind the answer

One page is a start. The whole web must agree.

An assistant builds its shortlist from how your site reads to a machine, the pages on it, and the outside sources it checks you against. A growth strategist plans the work across all three. Our agents do the legwork.

01 · On your site, for machines
Un-gate the proof.Structure the facts.
An assistant cannot quote a gated PDF or guess at a vague claim. We put the facts on plain pages, add structured data and an llms.txt file, and tell the search indexes when a page changes.
Beforesecurity-whitepaper.pdfsecurity.pdfBehind a formNot readableUnreadable
→
After/trust
- Hosting region, stated
- Certifications, listed
- Structured data
- Indexes told of the change
- Region and certs, stated
- Structured, indexes told
02 · On your site, for buyers
Own the situation,not the keyword.
Buyers ask who fits their size, their stack and their regulator. We write the pages those answers quote. Integration guides, regulatory maps and honest comparisons, in the buyer’s words.
03 · Beyond your domain
Fix the sourcesthe answer leans on.
When an assistant searches, it checks whether outside sources agree with your site. We correct out-of-date listings, ask happy clients for reviews, cut short expert clips and put named answers where buyers read.
Your site
- ListingsOut-of-date profile, corrected
- ReviewsRequests to happy clients, in your voice
- Expert clipsShort clips, with transcripts
- Forums and trade pressNamed answers where buyers read
Every piece waits for your approval.

On your site, for machines · 1 of 3

Questions we get before the first check.

How do I check if ChatGPT mentions my brand?

Ask the question your buyer asks before they have heard of you, not your company’s name, and read what comes back. The Visibility Plan does this across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google’s AI Overviews for a week of your buyers’ questions, then says what to ship next.

Which assistants does the Visibility Plan cover?

ChatGPT, Claude, Gemini, Perplexity, Copilot and Google’s AI Overviews. Each is read from memory and with the live web where the assistant allows both. Perplexity and Google’s AI Overviews always search. Grok is in development.

What is in the Visibility Plan?

Where you stand today. Whether you are named when your buyers ask, who is named instead, what each assistant says about you and whether it is right, and which pages the answers lean on. Then what to ship next, and who ships it. Every number is dated.

Why does ChatGPT describe my company but never recommend it?

Because asking about you by name is a different question. An assistant will describe any company you name. Whether it names you unprompted, for a buyer’s question, is what decides the shortlist.

What is an AI visibility check?

A growth strategist reviews how AI assistants see your company and replies by email within two business days.

When do I get the Visibility Plan?

After a first call of about twenty minutes, where we agree whose buyers and which questions matter. Then a fresh read of those questions across the assistants, every number dated, and what to ship next, written by the growth strategist who walks you through it.

What does the work cost after that?

Every engagement is scoped to the work and agreed in writing, after a first call. If a piece of work takes more runs to get right, those runs are on us, never on your bill.

Does AI name you when buyers ask?See what they hear.

Named for the category.Invisible in the situation.

Six assistants. Six ways to build a shortlist.

Five parts of the plan. Every number dated.

How Throughline reads every answer.

Buyer’s words, never yours

Both memories

Right, not just named

Dated, signed, asked again

One page is a start. The whole web must agree.

Un-gate the proof.Structure the facts.

Own the situation,not the keyword.

Fix the sourcesthe answer leans on.

From the work. What moves the answer.

Questions we get before the first check.

See who your buyers are told to consider.

You request a check.

A growth strategist reviews your company and replies within two business days.

Your Visibility Plan follows the call. Where you stand, and what to ship next.

Does AI name you when buyers ask?