1. The parties
These terms are between you (the business engaging Throughline, or the person using this website) and Throughline, Stockholm, Sweden (“we”, “us”). Throughline works with businesses only. By signing an order form or statement of work that refers to these terms, you agree to them on behalf of your business and confirm you are authorised to do so.
2. What Throughline does
Throughline is a growth and AI-visibility company for B2B software and B2B services companies. Our team does two kinds of work:
- AI visibility. We check what AI assistants say about your company when your buyers ask them, report it (including Visibility Reports from Throughline Labs), and do the work that improves it: pages, sources and content.
- Growth work. With your permission we read the business tools you already use, report what moved with your bookings, sign-ups and deals, and draft the next piece of work for you to approve.
The specific work, deliverables and timing for your business are set out in your order form or statement of work.
Use cases. Pages under /use-cases describe the work Throughline does for a kind of company and the outcomes that work is designed to produce. The numbers on them are the benchmarks we set our own work against. They are not results reported for any client, and they are not a promise of a particular result for yours. What we commit to is written in your agreement.
3. What Throughline does not do
- We do not sell, rent or broker lead lists, contact lists or audience data.
- We do not buy or use consumer, homeowner or property data.
- We do not score or rank individual people as sales prospects.
- We do not build, buy or target lists of consumers.
4. Engagements
Work starts when both sides sign an order form or statement of work. It names the work, the people responsible on each side, the fees and the term. Each side names one person who can approve work and changes.
5. Your data, your control
Everything you share with us, and everything we produce from it for you, is your data. Where we process personal data on your behalf, we do so as your processor, under your instructions and a data processing agreement that forms part of your agreement. We do not sell your data, share it outside the sub-processors listed in our Privacy Policy, use it for any other client, or use it to train models.
You can ask for an export or deletion at any time. See the rights section of the privacy policy.
6. Access to your tools
When you give us access to one of your tools (a calendar, email platform, CRM, analytics or search console), you confirm that you are authorised to grant it. We ask for read-only access wherever the tool allows it, use it only for the work in your agreement, and give it up when the work ends or when you ask.
7. Approval of work
Nothing we draft is published or sent in your name until a person you name has approved it. You are responsible for what you approve.
8. Acceptable use
You agree not to:
- Share data with us that you are not authorised to share, or personal data of people who have not been given notice of its processing where the law requires it.
- Ask us to make claims you cannot support, or to copy someone else's content or marks.
- Probe, scan or test the vulnerability of our systems without prior written consent (see our security disclosure process).
- Reverse-engineer or attempt to extract our source code, prompts or methods.
- Resell our reports or work as your own product without a written white-label agreement.
9. Ownership
Once paid for, the deliverables we make for you (pages, content, reports, briefs) are yours. Our software, methods, templates and know-how stay ours; where a deliverable needs them to run, you get a licence to use them for your own business for as long as your agreement says.
10. Fees
Fees, billing dates and currency are set in your order form. Prices on this website are a guide; your order form is what applies.
11. Warranty disclaimer
We do the work with reasonable skill and care. Beyond what your agreement states, the work is provided as is, without other warranties, express or implied. AI assistants change their answers from day to day and from one question to the next, and findings drawn from marketing data are correlational: they show what moved together, not what caused what. We say so in every report.
12. Limitation of liability
To the maximum extent permitted by law, our total liability to you for any claim arising out of or relating to our work is limited to the fees you paid us in the twelve months before the claim arose. Neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits or revenue.
13. Termination
Either side may end an engagement as set out in the order form, or at once if the other side materially breaches these terms and does not fix it within 30 days of written notice. When an engagement ends, we give up access to your tools and, unless you ask for an export first, delete your data within 30 days.
14. Governing law
These terms and every engagement under them are governed by the laws of Sweden. Disputes go to the courts of Sweden, with the Stockholm District Court (Stockholms tingsrätt) as the court of first instance, unless your order form says otherwise.
15. Changes
If we change these terms, we update the effective date. A change does not apply to a signed engagement until both sides agree to it in writing.
16. Contact
Throughline, Stockholm, Sweden. Questions about these terms, privacy or anything else: hello@trythroughline.ai.