Field notes
One line of thinking at a time.
Field notes from Throughline on cross-channel attribution, honest analytics, and the systems problem every founder-marketer has been handed. Short, concrete, no false precision.
·4 min read
You are the growth team. And the product team.
The marketer drowning in twelve logins is not bad at their job. They have been handed a systems problem and told it is a discipline problem.
startupsmarketingfoundersoperationsRead →
·4 min read
When the sample is two, say two
Most dashboards lie politely. They round a coin flip into a strategy. The fix is not more data. It is more honesty.
analyticsdatatruststartupsRead →
·4 min read
The drop-off happens between the tabs
Every tool measures its own slice. Nobody owns the seam. That is where the money leaks.
marketinganalyticsattributionstartupsRead →