Fintechs and banks now ask an assistant for a shortlist of providers. The answer names whoever has pages that say exactly what they cover.
Those pages list countries, registries and banks. They show licences, how decisions are made and audited, and what integration takes.
Throughline reads what the assistants tell fintech and bank buyers each week, and which pages they lean on. A growth strategist sets the plan, and we draft the ones that are missing.
This page is for seed to growth stage fintech infrastructure, payments and regtech companies. You sell to fintechs, banks, payment companies and finance teams.
You might run payment orchestration, bank connectivity or card issuing. Or KYC and KYB, AML monitoring, sanctions screening or fraud detection.
You usually have two buyers. A head of compliance has to defend the choice to a regulator. A product or engineering lead has to build it in.
Both compare providers on coverage, and both now ask an assistant. The broad answers name the largest providers, because their coverage pages are what the assistants read.
What do the answers need to name the company?
A fintech buyer asks for a capability in a place. The assistant names whoever has a page that says they cover it. Here is a week of questions, who was named, and what was missing.
What does Throughline read for a fintech infrastructure company?
Once you connect them, your own tools come first. The CRM shows every sales conversation and where each buyer came from. The docs and sandbox show which accounts made a first API call, and how far they went.
Search Console compares capability searches with branded ones. LinkedIn shows which posts compliance and product leads engaged with.
Then come the questions. Each week the watch asks ChatGPT, Claude, Gemini and Perplexity what fintech and bank buyers ask before a shortlist.
Who covers the registries, UBOs, banks and countries we need? Who helps us meet the EU AML package and DORA? Who onboards merchants fast and compliantly? Who issues cards or virtual IBANs across the EEA?
It asks in English, and in Swedish where buyers do, such as “Vilka KYC- och AML-leverantörer passar svenska fintechbolag under penningtvättslagen?” Each answer is saved with who it named.
Then the regulation. AMLA, PSD3 and DORA each send buyers looking. The scouts watch regulators, the trade press and rival launches for the moment the asking starts.
What do we find when fintech buyers ask an assistant?
The findings follow the path a fintech buyer takes. First the shortlist, then the coverage check, the sandbox and the compliance review. Each one says where it was read and what could make it wrong.
Sandbox signups moved with views of the country coverage pages, not with the blog.
Each new coverage page was followed by more sandbox signups. Buyers check coverage first, so a page per market is where to start.
Compliance leads ask more and more for screening they can defend in an audit. The answers name one provider from its audit-trail page. The company has no such page.
The question is about proof, not features. A page that shows how decisions are logged gives the assistants your proof to quote.
Bank deals stalled at vendor due diligence in the weeks the questionnaire took longest.
Slow answers and stalled bank deals rose and fell together. Answers that are ready before the due diligence starts remove one reason to wait.
What do we draft for fintech and bank buyers?
We draft the pages a compliance lead and a product lead check. Each one gets its own register.
Coverage pages go country by country and registry by registry. A licences page shows what you hold, how funds are safeguarded and who audits you. A decisions page shows how screening or routing decisions are logged.
Integration guides are built from your working code. A comparison page says plainly when a rival is the better fit. Briefings explain new rules to the buyer who has to meet them.
Short clips show flows in a sandbox, on test data. No real customer data appears in any draft.
A growth strategist on our team plans each piece, directs our agents through your own material and edits every line. Each draft arrives in your site’s own format, ready to publish.
Someone with compliance sign-off approves anything regulatory. An engineer approves anything technical. Nothing goes live without that yes.
Every page is tested against the questions fintech buyers ask before it goes live. A week later it is read again.
- PageCoverage of registries and banks, country by country$6.40
- PageHow decisions are made, logged and reviewed$6.40
- PageIntegration guide built from your working code$6.40
- BriefBriefing notes on a new rule, for compliance leads$2.60
- Video45s from a sandbox onboarding flow, on test data$10.80
- SocialThree posts for the founders, from the briefing$0.90
The amounts are the machine cost of each draft, made under your growth strategist’s direction. Your approval comes after. If a draft takes more runs to get right, those runs are on us.
Which numbers move, and by how much?
Fintech buyers shortlist on coverage. A provider with strong coverage but no page that lists it goes missing, for the very markets it serves best.
Those answers move when every country, registry and bank has a page. They move faster when compliance questions are answered before the review starts.
How fast depends on how many markets you cover, and how much of your audit record can be public.
We check the answers every week. They move month over month, not week to week, so your receipt reads them by the month.
| The number | How it moves | What the size of the move depends on |
|---|---|---|
| Answers that name the company for its markets | From missing to named, market by market | How many markets the product covers today |
| Sandbox accounts that make a first API call | Rises as the guides answer the first hour | How long integration takes today |
| Days a deal waits at vendor due diligence | From weeks to days, with answers on one page | How many buyers ask outside the standard set |
| Conversations that name an assistant or a search | Recorded at first contact, and rising with the pages | Whether the form asks |
| Time from a new rule to the page that explains it | From months to the same month | How quickly compliance can review a draft |
The largest providers are named because their coverage is written down. Writing down your own is open to any provider that has it.
What happens in the first thirty days?
- Week 1The weekly watch of what fintech and bank buyers are told begins from your public docs. No access is needed. The CRM, the sandbox and search connect when you choose.
- Week 2Your Visibility Plan arrives. It shows each capability question, who is named, which pages the answers use, and which gaps to close first. Once your tools are connected, it also shows where deals stop.
- Week 3The first coverage pages and the decisions page are drafted. Compliance and an engineer check them, and you approve.
- Week 4The first receipt arrives. It shows what shipped, what it cost and what moved.
Questions people ask
Everything we say is regulated. How does this stay safe?
Someone with compliance sign-off approves every regulatory page. Pages say what you do and which licences you hold. Never what a regulator thinks.
We sell to compliance and to engineering. Is that one set of pages or two?
One set of facts, written two ways. Compliance gets coverage and decisions. Engineering gets guides and examples. The watch tracks both kinds of question.
Banks buy slowly. Does this help?
It puts you on the list before the process starts. It also shortens the wait at due diligence. The watch shows which questions come up first.
Who on our team approves the work?
Usually a founder or the head of product. Compliance and an engineer check their parts. Every approval happens in one queue.
Where do we start?
With the AI visibility check. A growth strategist reviews how AI assistants see your company and replies within two business days. A call then sets the scope.